For Classroom Use Use of the Book in the Classroom Sample MBA Course Syllabus VIEW PDF DOCUMENT Sample Final Examination VIEW PDF DOCUMENT Sample Notes for Session 1 — Introduction VIEW PDF DOCUMENT Sample Notes for Session 2 — Power of Patterns VIEW PDF DOCUMENT Sample Notes for Session 3 — Information Asymmetry, Signalling, Screening, and Data Mining VIEW PDF DOCUMENT Sample Notes for Session 5 — Reframing to Solve Really Hard Problems VIEW PDF DOCUMENT Sample Notes for Session 6 — Resonance Marketing, Niche Markets, and the Long Tail VIEW PDF DOCUMENT Sample Notes for Session 10 — The Power of Scenario Analysis When Dealing with Strategic Uncertainty VIEW PDF DOCUMENT Sample Notes for Session 11 — Third Party Payer Business Models, Online Gateways, and the Future of Competition VIEW PDF DOCUMENT Sample Notes for Session 12 — Conclusion: Business Opportunities, Societal Impacts, And Future Threats of All Kinds VIEW PDF DOCUMENT Supplemental Material for Classroom Use The Mathematics of Resonance Marketing VIEW PDF DOCUMENT About the Book About the Author Look Inside For Classroom Use
