For Classroom Use

Use of the Book in the Classroom

Sample MBA Course Syllabus
Sample Final Examination
Sample Notes for Session 1 — Introduction
Sample Notes for Session 2 — Power of Patterns
Sample Notes for Session 3 — Information Asymmetry, Signalling, Screening, and Data Mining
Sample Notes for Session 5 — Reframing to Solve Really Hard Problems
Sample Notes for Session 6 — Resonance Marketing, Niche Markets, and the Long Tail
Sample Notes for Session 10 — The Power of Scenario Analysis When Dealing with Strategic Uncertainty
Sample Notes for Session 11 — Third Party Payer Business Models, Online Gateways, and the Future of Competition
Sample Notes for Session 12 — Conclusion: Business Opportunities, Societal Impacts, And Future Threats of All Kinds

Supplemental Material for Classroom Use

The Mathematics of Resonance Marketing